It is a pre-set time period by advertisers where media partners and publishers consider the credit of conversion (click or impression) generated by them and are attributed for the install by the advertisers. This begins from the time of the campaign’s execution when publishers have a predefined number of days to be attributed for conversion and get paid.
Blogs and Insights
July 17, 2024
How CTV Ad Marketing Can Amplify Your Brand’s Identity
July 17, 2024
Google’s Cookie Reversal Unlocks Strategic Growth.
July 17, 2024
