Above The Line

Catch us at DMEXCO 2024, September 18-19 in Cologne! Know More >>

Products

Performance Redefined
Programmatically

Innovative rich media storytelling

Empower Your Reach

Be Seen, Be Heard

Streaming Entertainment
Redefined

Services

Programmatic Branding Storytelling Programmatic

Company

About Us Life at xapads Ad Gallery

Resources

Case Studies Blogs & Insights Events News Gallery Glossary

We are Hiring

5 November

Above The Line (ATL) refers to the target marketing techniques using conventional media such as TV, Radio, Billboards or the Internet. Practically, it is a moral line between clear and not-so-clear advertising as people don’t like to be sold to without realizing it.